blues brothers

Merriam Webster's Dictionary defines the term mission as "a preestablished and often self-imposed objective or purpose (statement of the company's mission)"

entrepreneur.com says a mission statement "defines what an organization is, why it exists, its reason for being." It also says that "It's more important to communicate the mission statement to employees than to customers."

Once a mission or goal is clearly defined, everyone in the organization can then understand how their work contributes to that goal. It will be the basis for their work.

I want my work (wherever it may be) to have a mission statement I can understand and agree with. In the case of a startup, I would like to work for an innovative idea. I'm looking for an idea that has potential to change something in the world. If it can make money and be a business, that's even better. If it's potential is achievable and has the first two qualities as well... well then, that would be just downright perfection. This idea could be an entirely radical new idea, but it doesn't have to be. It can be just a twist on an existing idea. Or it could be an old idea that could just be done better than before. Either way, it needs to be an idea that everybody in an organization can all get behind and all push for at once in a concentrated (maybe intense, maybe exciting, hopefully worthwile) effort.